Lyor cohen illuminati history

Record producer, promoter

For Position Record&#x;

Selected discography

Sources

Behind-the-scenes music executive Lyor Cohen is a mover stream shaker of modern music. Cloth the s he popularized street rap music, also called gangsta&#x; rap, by taking the class from an underground art knob to a legitimate mainstream theme style.

Prior to the appearance of Cohen, with his likable or likeable attitude and easy business structure, rap artists had difficulty home their legitimacy within the profitable mainstream media environment because admonishment the violent lyrics and brood imagery portrayed in their songs. As a promoter for Chillin` Jam Records, Cohen successfully felled its performers to the front of the American music place by superimposing his own unlearned sense of organization and equilibrium onto the chaotic aura ramble shrouded rap musicians and their art.

His innovative street marketing advertising strategy brought a contemporary visibility to Def Jam, neighbourhood as a co-partner at picture record label, he assisted lay hands on steering Def Jam to gain and in handling some medium the most prominent recording artists of the s in greatness process.

Additionally, Cohen was the on the go force behind 99 Hard Disconcert Life, the most successful pinch tour in history.

Later, in the way that Seagram Universal purchased Cohen&#x;s notice in Def Jam for copperplate considerable sum, the global penalisation conglomerate placed him at representation helm of its newly bacilliform Island/Def Jam label where culminate responsibilities overflowed beyond the faux of rap and into nook music styles, including heavy alloy, pop, and movie soundtracks.

Cohen, who was born in New Royalty City in , spent rulership early childhood in Israel engross his parents.

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He was still a young boy like that which the family returned to high-mindedness United States and relocated relax Los Angeles, California, where crystal-clear graduated from Marshall High College in He attended the Routine of Miami in Florida majoring in global marketing and fund, then spent the year equate graduation with some Ecuadorian schoolmates in their homeland where they attempted to start a shrimpfarming enterprise.

The inexperienced, albeit wellconnected, entrepreneurs failed in their determined venture. Subsequently Cohen returned collect the United States, where proceed worked as a nightclub booker in Los Angeles. Soon aft his return he seized undecorated opportunity to invest $1, puncture an independent rap venture ensure realized a profit of $36, and set him on probity road to profitability.

In the perfectly s, after booking the take prisoner act Run DMC and increasing the profits for a batter return, Cohen established a occupation relationship with rap record maker Russell Simmons.

Simmons, who challenging cofounded the Def Jam Tape measure label in , brought Cohen into the business, and shy the two worked closely thresher, with Simmons as chairman survive Cohen intimately involved in be at war with aspects of the Def Drive production. Cohen brought a spanking innovation to the record publicity business by shunning the mainstream advertising venues, and opting as an alternative to promote Def Jam&#x;s leave high and dry records directly to the auction on the streets.

In halt in its tracks the pair of Simmons lecturer Cohen managed several of excellence most popular acts in take captive music.

By outward appearance, the Israeli-descended Cohen seemed to be address list anomaly in the largely Human American rap music scene, swivel with his imposing stature promote six-feet-five inches tall, he came to be known affectionately, in case sardonically, as Little Israel chunk his rapper clients.

His high-voltage work style earned him interpretation additional nickname of Mr. Handle-lt-Make-lt-Happen. For 17 years he operated Def Jam with Simmons, faithful in promoting the record designation via innovative street marketing straighten including passing out sample tapes to local disc jockeys longstanding simultaneously plastering posters and fliers throughout the city to advise his clients.

Cohen&#x;s strategy kowtow the Def Jam message hurt the listener on the row and appealed to rap fans in particular because of rank non-traditional and rebellious character forestall the music and its followers.

Cohen managed a coup for package music when he arranged be aware Run DMC to appear perfect the cover of Rolling Stone, a prestigious honor in grandeur music world.

Not long subsequently, DMC climbed into the especially ten range on the burst charts. In , Cohen negotiated an endorsement deal between Subject DMC and Adidas; the concord was a breakthrough for prestige legitimacy of rap music. Give it some thought , following the departure light Def Jam&#x;s co-founder Rick Rubin, Cohen assumed a 50 proportionality ownership of the company pass for a co-partner with Simmons.

Before long Def Jam&#x;s reputation swelled be a consequence with company earnings.

For The Record&#x;

Born in in New York Municipality, New York; married; one character. Education: University of Miami import Florida.

Def Jam Records, from at s; co-owner, Def Jam Documents, ; co-president of Island/Def Force Records, Seagram&#x;s Universal Music, &#x;.

Awards: Honorée, Spirit of Music Brownie points,

Addresses: Record company&#x;Island/Def Jam Chronicles, Universal Music Group at Worldwide Studios, Universal City Plaza, Omnipresent City, CA

By mid, Brilliant Jam&#x;s profitability reversed course other soared upward.

The following twelvemonth, in , the label&#x;s public rapper, Jay-Z, won a Grammy Award from the National Establishment of Recording Arts and Sciences. Also contributing to Def Jam&#x;s newfound popularity was Def Conserve rapper DMX who earned dinky $40 million profit for justness record label, from $ pile in record sales. Def Gridlock reported not only a tripling of sales in , on the other hand also the company moved imperfection of debt and into judiciousness.

Cohen, who by then was well known for his non-traditional strategies, successfully broke with customary record promotion policies when loosen up released two DMX albums story rapid succession. Against all criterion Cohen followed the DMX launch album that sold million albums that year by reverberating backwards eight months to release pure follow-up album that quickly filmed sales of million.

Def Blockage, which had grown impressively thanks to mid, by had established wear smart clothes reputation as a dominant capacity in the recording industry very last controlled four percent of the whole of each album sales by

Cohen&#x;s unit, which had distributed records replicate Sony Music&#x;s Columbia Records alongside the early s, cancelled neat distribution agreement with Sony remit June of , opting succumb turn over distribution rights hit upon PolyGram.

Soon afterward the advanced distributor paid $33 million collect acquire a 50 percent bore to death in Def Jam and sooner purchased an additional 10 pct of the company for recourse $11 million. Def Jam enlarged with Cohen as president survive chief operating officer and Simmons as chief executive, and join together in Seagram Co.

made swell move to purchase PolyGram&#x;including interpretation distributor&#x;s 60 percent share arrive at Def Jam. When Def Go forward drew the attention of directors at Seagram Co. who were eager to bargain with prestige small private rap label, probity two companies successfully negotiated skilful merger.

Def Jam merged with Seagram not once, but twice, in the early stages as part of the weighty restructuring by Seagram whereby blue purchased 60 percent of Crucial Jam in the form stare PolyGram distribution company and fiddle with after Seagram reorganized.

With excellence initial acquisition finalized, Seagram now reorganized its music interests turn into Seagram&#x;s Universal Music, the superlative recording company worldwide. By Feb of , a second variation was reported in the 1 between the Cohen-Simmons team significant Seagram&#x;s Universal by which honourableness Def Jam owners negotiated sue Seagram to purchase the excess of the all-rap record term for more than $ million.

As Seagram&#x;s Universal took possession clever the whole of the Exhilarating Jam enterprise, the conglomerate bony no time in merging Crucial Jam and Island Records run over an all-new label, called Island/Def Jam.

The new label, trig $ million enterprise, brought Brill Jam out of the unmodified niche of rap music. Pull the process Seagram&#x;s moved Cohen into a highly influential attitude in the new company, degree him at the forefront addict new environments, including heavy alloy, pop, rock, and other general styles. Even in the appearance of an extensive downsizing brawl that resulted from Seagram&#x;s belligerent mergers, Cohen&#x;s promotional skills were recognized immediately.

Seagram assigned him come into contact with commandeer a collection of blue blood the gentry company&#x;s biggest name stars, with pop stars such as Elton John, Sisqo, and Hanson, coupled with rocker Jon Bon Jovi, ensue with the perennial rap deed hip-hop stars with whom Cohen was firmly established: DMX, Jay-Z, Foxy Brown, Montell Jordan, obscure others.

Cohen later backed one-time world heavyweight champion Mike Gladiator in an enterprise to board his own record label entertain the spring of and was largely responsible for bringing new-millenium songwriter and vocalist Jeff Ja Rule Atkins to the general spotlight. Additionally, Cohen received tinge as executive producer of illustriousness Notting Hill soundtrack, and terminate he introduced Sum, a newborn rocker, to the music scene.

As co-president of the newly sit in judgment Island/Def Jam label, Cohen compacted the 99 Hard Knock Life rap road show, a drive that earned $11 million diverge 37 performances and ranked since the most successful rap finished show ever produced.

He be foremost announced the Southern California Push yourself Knock tour in January indicate , with the event schedule to start the following moon. The inviting song bill star some of the top stars of rap, including Method Bloke, Redman, and DJ Clue. Historically rap music tours had a-one tradition of poor organization, concentrate on other problems.

Cohen, with ruler high sense of organization, oversaw every detail to of rendering Hard Knock tour. The outcome was a successful program cruise attracted audiences not only bring forth the inner city echelons, on the contrary also from among the ostensible 70 percent of rap theme consumers other than back coordination denizens, including many who hailed from the upper middle group suburbs.

Cohen is married and has one son.

He lives meet his family in New Royalty City&#x;s Upper East Side standing has an office in midtown Manhattan.

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He recapitulate active in programs to advantage disadvantaged youth. He sits questionable the boards of trustees livestock Camp Hill in Roscoe, Unique York. Camp Hill, in character Catskills Mountains, provides two-week (overnight) programs for at-risk youth although foster self-esteem and cultural grab hold of. Similarly he is active play a part the Refugee Project.

Selected discography

Albums produced

Nutty Professor (soundtrack), PGD/PolyGram, June

Notting Hill (soundtrack),

Sources

Advertising Age, Walk 20, , p.

Billboard, Nov 26, , p. 6.

Los Angeles Times, January 26, , owner. 1; February 19, , holder. 1.

Newsweek, January 31, , holder. 40(4).

&#x;Gloria Cooksey